Brand loyalty: key aspects and the impact of consumer trust

Hurytska M.,

PhD in Political Science,

Associate Professor at the Department of Advertising and Public Relations,

Educational-Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv

контактна електронна адреса автора: mariia.hurytska@knu.ua

 

Shmyha Y.,

PhD in Philology,

Associate Professor at the Department of Advertising and Public Relations,

Educational-Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv

 

Надійшло до оргкомітету конференції 20.05.2023
Відповідальність за зміст матеріалів несе автор

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